We all know that large scale, public events and congress are ones of the best places to promote your brand and acquire the desired exposure. More people means more potential customers. The key however, is to let them know you’re there.

A trade show is a hotbed of opportunity for your company. The exposure is already there as there is an array of potential consumers who already have some level of interest in the field in which your company works, however, this is only half the battle as you now need to attract them. You can easily catch their attention with custom gifts. There are many ways to do that, like buying merchandising from an online store like regalopublicidad

1– Post-event follow up

When the event is over, assess your results and what your company has gained from the event. Remember to follow up any customers you may have made. The information you will have gathered will be crucial.

2- Research the event

Knowing what to expect at the event can be crucial. Going to a similar event as just a consumer or acquiring information from the previous year’s event will be extremely beneficial as it makes you and your business aware of what to expect. Being unprepared for an event like this can really hamper your chances of having a successful time.

3 – Provide something different

Do as much as you can to avoid looking like every other company. Interaction with consumers and other techniques like guerrilla marketing e.g. free giveaways are excellent ways to differentiate your business from competitors. Approaching the customers directly can help to boost your profile and give you that competitive edge. When it comes to pursuing customers, send out members of your team to mingle with them. The research and feedback you will receive could be really helpful. Also, when your team members are making their way round the event, have them constantly advertising your brand. Personalised clothing can give your company that professional feel.

4 – Let your business speak for itself 

The product or service your business provides is what ultimately makes you successful. Having examples of your products or services can seriously help your success rate. It’s all well and good to endlessly tell the possible consumer what your business does and how it will benefit them, but if they can see it there themselves it will hugely influence their decision to work with you or not. Let your product do the talking.

5 – Know your competition

Get to know exactly what you’re up against. Competitors providing a similar service to you will be all around the event so get a feel for what they are providing and is it any different to your company. Get members of your team act as possible consumers it will give you a great insight in to what your company needs to be doing, or is already doing right.

 

6 – Get their attention

You have to let prospective customers aware that you are there. Using social media sites such as Facebook and Twitter is a great way to gain exposure. Handing out promotional material prior to the event is also beneficial as it enables you to attract your target audience before the event has even started.

 

7 – Get noticed

The use of exciting and eye catching banners and signs can help to grab attention. Place banners not just were you’re situated, but all around including outside the venue. You want consumers to know about you before they’ve even met you face to face. The effort that you put in can mean that consumers choose your business and not a competitor. Provide the consumer with exactly what they want and be fun and engaging. Remember to be authentic but innovative. Depending on your businesses background, the different advertising products you decide to use will be helpful for your business, but may not fit in with another businesses desired image, as the way they may want to be perceived could be totally different you yours.